Sandra Alcocer

Brand Planning and Advertising Services

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About me

 

I am currently an Independent Marketing and Communications Consultant that provides services to clients including: Advertising campaigns, strategic planning and market research. 

 

 

Professional Experience

 

From 1996 to 2005, worked for Grey Puerto Rico (formerly known as West Indies & Grey Advertising and WING Puerto Rico). Started as an account executive for direct marketing and advanced through several positions. From 2003 to 2005 performed as the Agency’s Brand Planner and Group Director for Advertising Services.

 

 

Clients served include: Coors Light, 3M, Merck Sharp & Dohme, Playtex Products Inc., Pearle Vision, Hyundai, The Taco Maker, among others.

 

 

Was honored with the agency’s Presidential Award, for exceptional performance in 1996, 1998, 1999, 2000, 2001, 2004 and 2005.

 

From 1992 to 1996 worked for Casiano Communications, Inc. as a Direct Marketing Account Executive for Major Accounts.

 

 

Clients served include the Puerto Rico Tourism Company and Citibank. 

 

 

Education

 

BBA with a major in Marketing from the University of Puerto Rico, Ro Piedras Campus. Graduated  Cum Laude in 1992.

 

Have received on-going professional training on advertising, strategic planning and management.