| | Welcome! I am an advertising consultant offering services to companies in Puerto Rico that market products and services to consumers. Please go to the About us section for a summary of my qualifications. The following are several areas of expertise where I can be a great asset to your company: Advertising: Effective advertising materials require an understanding of the company, the product, the consumer and the competition in order to communicate a relevant and impactul message to the target. I can offer the quality services that you would receive from an advertising agency, working for you on a project basis. Market Research: Market research projects are time consuming and require dedicated time and mental focus to be able to design a study that will provide you with the information you really need and can really use. I have been successful managing the research projects by serving as an intermediary between the company and the research supplier and delivering results effectively. Pharmaceutical Advertising: In 1997, when the FDA authorized pharmaceutical companies to deliver DTC advertising, I had the unique opportunity of learning all the rules and regulations and working with the Pharmaceutical Company that pioneered this practice in Puerto Rico. I have worked on branded and unbranded campaigns for high cholesterol, osteoporosis, asthma, arthritis, migraine and sleeping disorders, among others. From understanding the brand's marketing plan and the competition to the communication strategy, production and implementation of all campaign components. My experience in this field can be an added resource to your marketing team that will give your brands a competitive edge.
Strategic Brand Planning: Companies often have tons of consumer data and great products to offer to consumers, but how can they decide on the most effective strategies to reach those consumers and make their products or services relevant for them? For the past three years, I have specialized in this area and acquired valuable experiences working with brands in categories such as: consumer products, alcoholic beverages, eye care and automobiles. I can help your company reach your marketing goals by understanding consumer needs and creating a multi-media plan to communicate with them. This will result in integrated communication programs and impactful advertising campaigns.
|